6 Reasons Why Web Design is Vital to Your Personal Training Business

Updated: May 12, 2020

6 Reasons Why Web Design is Vital to Your Personal Training Business

Effective fitness website design is about more than just how a site looks. While the artistic elements are important, how the website supports your business goals is more important.

After all, your website can be your strongest source of leads and revenue so it’s important to get it right.

Here are the 6 reasons why web design is vital to your personal training business. #1 38% of people will stop engaging with a website if the content or layout is unattractive.

You need to make a good first impression. If not, boom, you just lost 38% of your potential customers.

Your website represents a crucial step in your client’s journey. It can be the first impression, or what helps them make a final decision on whether they go with your services or not.

‘So, what should I do?’

Your website should have a dedicated New Client Funnel that guides your visitors and addresses the specific issues and concerns of new clients. This page should speak directly to your new clients - talk about why they need your services, anticipate any questions they might have, and create an irresistible offer client have cannot say no to.

A free class is not enough, that is not going to get them coming in the door, think New Client Special -- something that exactly meets their needs, is at a fair price (notice I didn’t just say cheap. Your time is valuable!) and is only available for a limited time.

#2 It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

And if they don’t stay or scroll down they will never read what your site says or learn how you can help them reach their goals. Thes rest of your website site becomes obsolete.

Your mom told you never to judge a book by its cover. Well, that doesn’t apply to websites - how your website looks matter.

Don't believe me? Which website would you trust?

‘So, what should I do?’

The best way to overcome judgments on your homepage is to improve its design. Sorry, sometimes the right answer is the obvious one. This encompasses everything from the font and color you choose, to the layout, what your site says (the copy), the images you use, and the overall vibe of the site.

#3 Those first impressions we just discussed - 94% of negative first impressions are design-related.

Meaning the user’s first impressions were based on the design, not the content. Negative feedback included websites that are too busy, lack proper navigation, look boring design or old, bad use of color, excessive pop-ups, inadequate small print, too much text, or have a corporate ‘feel’.

‘So, what should I do?’

Well, besides improving the overall design of your website. You can avoid having a ‘corporate feel’ by using branded fitness images on your website. #4 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.

So not only are they not sticking around if your design is not up to par they are forming a negative opinion about the quality of your company and the services you offer.

‘So, what should I do?’

When it comes to presenting credibility on your website, step one is to have a modern, updated design that shows your fitness business. This includes addressing layouts, fonts, color palette, images, navigation, user journey, and of course your messaging.

Credibility is driven through a website’s content, and the content should always go hand in hand with design. Design and content cannot be separated. (This is why all of our web design services include content, standard.)

#5 70% of small business websites lack a Call to Action (CTA) on their homepage.

A Call To Action is usually a button with some text leading the visitor to take action. For example, a Book Now button. This may sound simple but 70% of homepages are missing this simple button that is vital to converting visitors into paying clients. In the absence of direction, visitors are not likely to take action. You need to guide them to the next step in the process.

‘So, what should I do?’

Make sure your home page has a call to action. What is the one thing you want your clients to do next? Set up a consultation? Join a free class? Purchase your new client special? That’s your CTA.

Your website should build your credibility, position you are the go-to trainer, or studio in your area or niche. It should educate your clients and provide information about your services, prices, class schedule, location, etc. But MOST importantly it should bring clients in the door. And to do that you need a clear CTA on your homepage.

#6 In 2019, 53% of web traffic worldwide came from mobile users.

That means that more than half of your site traffic is viewed on a mobile device. In 2020, mobile devices are projected to comprise 63% of all internet traffic.

‘So, what should I do?’

Make sure that your website is optimized for mobile. Your website should look good and function on all devices. Furthermore, clients should be able to do everything they can do on your websites on mobile - they should be able to book classes, get on a waitlist, buy packages, update their personal information, contact you. It should be a supercharged mobile experience!

If your website is not fulfilling all 6 of these requirements, set up a free consultation with us and we can discuss your website and your business needs in more detail.

Let’s turn clicks into clients!

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