Any business that hopes to do well needs to have a good website. These days, a business simply can’t exist for long without one. But not everyone who owns a business also happens to be particularly good at setting up a website, so it is hardly surprising that it is the kind of thing that many business owners need help with. Specifically, if you are a fitness instructor, personal trainer, or small business owner within the fitness industry, you will want to make sure that you have a website that is suitable for your purposes - including hassle-free online scheduling, clear and compelling messaging, improved visibility so potential clients find you online, and a beautiful way to guide new clients from first-click to first-class. Let’s look at that process in a little more detail.
1. The Right Design
The most important thing for the website of a personal trainer, a yoga studio or CrossFit box is that your website matches the look and feel of the in-person vibe of your studio. You need a professional-looking website. Your website is often the first interaction a potential customer has with your business. Its how they found out about your services, your schedule, book & pay for classes. If your website doesn’t grab their attention and look professional why would they trust you with their health and fitness?
You have 3-5 seconds to grab a potential client's interest. After that, they are moving on to your competition. So yes, design matters.
With the right yoga studio web design or personal trainer website design, more people will come to visit it, and your small fitness business will be in a much better position indeed. But it is more than just the basic look of the website that you need to think about, and it is worth knowing what else you might want to concern yourself with.
2. Your Audience
It is also hugely important that you know specifically who your audience is and what their needs are. In many cases for those running businesses within the fitness industry, this isn’t going to be obvious as it seems. If you are a personal trainer, then you know that you are looking for those who are seeking personal training. But this is not enough, why you? What sets you apart from your competition? Do you specialize in weight loss or athletic performance? Are you targeting busy professionals who need accountability? If you run a yoga studio, do you specialize in a particular style? Likewise, for someone who is running a CrossFit business, how do you convince potential clients that CrossFit is not just for seasoned athletes but is universally scalable and modifiable for all fitness levels? Or if you are running a gym, what makes you different from the big box gym around the corner?
All of that might sound obvious, but it is all something that you need to think about if you are going to design a web site that truly serves your needs. Thinking from a customer-based perspective is essential to designing a great website.
3. An Easy-To-Manage Website Platform
The first thing you need for a professional-looking website is … the website itself! Believe it or not, this step is actually a lot less complicated than most people think — it’s all about picking the right platform. In my opinion, Wix.com is hands-down the best platform for brick and mortar fitness and wellness businesses. Not only is it incredibly user-friendly and intuitive (so you'll actually be able to keep the content updated and relevant), it’s packed with beautiful templates that are ideal for gym studio web design (although, you may want to invest in a designer to create a custom look for you— that's me!). Wix also has a range of built-in features that are particularly handy for fitness studio owners, including calendar & class management, memberships & packages, and online booking & payments.
4. Important Information
If you are running any kind of business, you ultimately need your customers to be able to find you, and that is just as true for a fitness business or a gym or yoga studio. That includes the contact details of the fitness business, the address, the services that are being offered. But it's also important to recognize that you need to think about the needs of potential clients as well as the needs of your current clientele. What information do they need when they come to your site. Your website needs to serve the needs of potential clients, current clients and ultimately the marketing needs of your business.
If you’re ready to get your own website in shape, FitSites is here to help. Get in touch here!