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Why EVERY Personal Trainer Needs a Website

Updated: Dec 12, 2019

It’s okay if, as a personal trainer, you are used to finding clients by word of mouth, but I’m afraid you cannot grow your personal training business that way. Yeah! The reason is not far-fetched - We are now in a digital world and clients expect to see websites for their personal trainers.




Think about it! There is a forecast of 330,000 personal training jobs in the United States by 2026. So tell me, how do you intend to grow your business and survive without a website?

Do you even know that today, a lot of people search online when they need a personal trainer? Yea, people commonly search for things like “Find a personal trainer near me,” “websites for personal trainers,” and many more.


So you see, you need to step up your game! There are lots of opportunities for you when you own a website as a personal trainer. I’m sure you want to know about them.

Fortunately, in this article, I am going to show you some smart reasons why you need a website as a personal trainer.


Without much ado, let’s get started!


1. Improve Your Online Presence


Just like I said earlier, a lot of people are searching online for “how to find a personal trainer,” “how to book a yoga class,” “how to try a new meal plan,” and lots more.


So it can be difficult to reach out to these new customers when you don’t have a website.

More so, websites for personal trainers run 24/7 allowing their customers to connect with them anytime during the day. A lot of people love easy accessibility, even outside business hours.


So getting a personal training website design will help you reach more customers and show them the outstanding features of your service.


2. Enjoy the Benefits of Social Media


Do you know you can develop your personal-training community by using social media? Yea, that way, you’ll be able to share useful information, training offers, and products to your audience.


So, when you have a website, you can encourage people to like and follow you on your social media handles, including Facebook, Twitter, Instagram, and YouTube. As more people follow you, you may also decide to advertise on your social media page to demonstrate your expertise. Isn’t that worth it?


Also, having social media is not enough. You need a home base (i.e. your website) to send new potential clients to from social media channels. Where they can learn more about you & your services, get in contact, even sign up for their first session.


You can get professionals today who specialize in personal training website design.


3. Become Visible on Google


You already know Google is a place where most people run to for most inquiries. In fact, 31% of consumers make their findings online before making any purchase.


Now, imagine the number of people who are researching professional personal trainers that they can trust with their health and bodies. You will only be left behind if you don’t show up on search engines.


But when you have a website, you can use relevant keywords that most customers are searching for to become more visible on Google. In fact, you can increase your chance of appearing on the first page of the search results.


You can rank your websites on search engine through:

  • Titles

  • Meta descriptions

  • Long-tail- keywords and lots more.


4. Sharing Useful Information


Most customers need to interact with your brand 6-8 times before purchasing. In other words, they need to know why they need your services and they need to see the value you can provide them.


Having a website and sharing useful information and your knowledge helps to win the trust of people better. Your potential clients will become more confident that you know what you’re talking about and hire you as a trainer.


You can educate people on your website through blogging, e-books, infographics, and more channels. This way, you can talk about exciting topics like:

  • Fitness trends

  • New exercises

  • Healthy recipe ideas

  • Health and fitness statistics

  • Guides for beginners