Optal Health is a start up establishing consumer blood testing and personal wellness access to the EU market.
Conveying messaging around longevity, wellness, blood testing, biomarkers in a way which resonates with an audience who wants the best for themselves and are used to premium positioning was an exciting challenge.

The biggest challenge was that blood testing services need to communicate in a way which fosters trust amongst potential customers. The EU is very strict in terms of what you can and cannot say, and takes matters such as data protection very seriously. While in other markets you are able to make some pretty bold claims about what your product or service can do for your health, the EU is no such market.

Communicating the value proposition was not difficult for a service which has such real value, while also ensuring we lead with the benefits of the service.

A main ask from the owners was to leverage the lived benefits of the service, not the product itself. No needles, medical scrubs, hospital stock imagery. The service is something which will help you understand your body and give you the tools to live a longer and happier life and we managed to communicate that well.

Full branding, image discovery, brand tone, logo design, web design and marketing strategy were provided to give this start up the high level fundamentals it needs to not only establish itself now, but also have ongoing success in the future.