R3FORM approached us to redesign their existing website to elevate their online presence in line with their growing brand. What started with one location soon needed expansion and two locations opened up, with a third on the way.

Some excellent work was being done on socials and with exceptionally designed interiors across all locations, the website needed to reflect this level of quality.

Our process at Fit Sites involved a deep dive and interviews with leading team members and customers to truly understand their experience and impression of being part of the R3FORM family. This research allowed us to craft a design which communicated that feeling to those who hadn't yet been into a studio, those who would be searching online and landing on the website.

So many yoga and pilates studios having stunning interior design, and load up their site with beautiful imagery of the space. This is often enough to convert and get people interested in joining, imagining themselves in the space.

We took things one step further and during our discovery meetings, we requested that some video be taken which showcases the feeling of being part of a R3FORM class. This is a key ingredient which allowed us to do our job effectively, which is to take the design, community, energy that exists within the walls of the studio and communicate that and make a connection with potential members.

Another major point is that we were tasked with designing an innovative way to showcase the multiple locations, without just having a drop down menu. Our loading animation showing three images for three locations, then the main nav showing the names of the three and nothing else allowed us to achieve our goal in a premium feeling way, reflecting the feel of the brand.